About

Growth becomes fragile at transition points.

New markets.
New products.
New leadership.
Increased complexity.
Post-acquisition integration.
Slowing performance after early momentum.

What once worked begins to strain.

At these moments, revenue can no longer depend on energy, relationships, or instinct. It requires structure. Clear market focus. Precise value translation. Defined ownership across marketing, sales, and customer success. An operating rhythm that makes performance measurable and repeatable.

The difference between continued growth and stalled performance is rarely effort.

It is architecture.

What I Do

I design and install commercial architecture for companies at inflection points.

Through The Predictable Growth Method, I assess six critical pillars of the revenue engine:

• Market Truth

• Value Translation

• Revenue Design

• Pipeline Mechanics

• Operating Rhythm

• Growth Leverage

The outcome is clarity. Alignment. And a 90-day execution blueprint your team can run. I do not replace your team. I build the system your team executes.

My Background

For more than twenty years, I led revenue across media and ad tech organizations navigating growth, reinvention, and scale.

At companies including Time Inc., eBay Ads, Teads, and Yieldmo, I built and rebuilt commercial organizations across startup, mid-market, and global enterprise environments. I have designed GTM strategies, restructured sales teams, rebuilt compensation plans, repositioned offerings, and installed operating rhythms that delivered measurable year-over-year growth.

I understand both the boardroom conversation and the frontline reality. That perspective informs every engagement.

How I Work

The Predictable Growth Diagnostic
A structured four-week assessment of your commercial engine. You receive a revenue scorecard, executive readout, and a 90-day execution plan to stabilize and scale growth.

Fractional Revenue Leadership
Ongoing strategic partnership to implement the blueprint, refine GTM, strengthen forecasting discipline, and coach leadership through execution.

Every engagement is structured.
Every recommendation is measurable.
Every plan includes accountability.

Why J. Werner Consulting

Many advisors analyze. Few have built.

For more than two decades, I have designed and rebuilt commercial organizations from inside the system. I understand the interplay between pricing, pipeline, messaging, compensation, and cadence because I have managed them together.

The Predictable Growth Method is not conceptual. It is drawn from real operating experience across startup, mid-market, and global enterprise environments.

When growth feels fragile, clarity matters. When performance stalls, structure matters more.

That is the work I do.

Ready to talk

If you are ready to sharpen your commercial strategy, reset your GTM, or bring in experienced revenue leadership, I would love to connect. I have worked with organizations remotely for over a decade. I am also located in Atlanta, GA for local onsite support.

Let’s build a GTM strategy that delivers, and a commercial engine that can grow with you.