About Me

Commercial and GTM leader for companies that want real results, not fluff.

Welcome, I am Jen Werner.

For more than twenty years, I have led commercial strategy, sales, and Go To Market execution across startup, mid market, and global enterprise. My experience spans media, ad tech, retail, and commerce platforms, where I have built, scaled, and fixed revenue organizations in highly competitive markets.

Today I run J. Werner Consulting, partnering with founders and revenue leaders who want clarity, accountability, and a practical GTM plan that actually gets implemented.

My Story

I started my career inside large media and platform companies, learning how big brands think about growth, risk, and scale. Over time I moved into high growth and startup environments where the stakes were high, the timelines were short, and the playbooks were often unwritten.

In every role, one pattern kept showing up. The companies that grew fastest were not always the ones with the best product. They were the ones with a clear commercial strategy, a focused GTM plan, and leadership willing to make decisions and stick with them.

I created J. Werner Consulting so more teams could access that level of clarity and execution, without waiting to hire a full time CRO or build a large strategy function.

How I Work

A strong commercial strategy is more than a slide deck or a launch plan. It is the combination of:

• A sharp definition of who you serve and what you sell

• A realistic, aligned plan across marketing, sales, and customer success

• Systems, tools, and rhythms that turn good intentions into daily behavior

My work blends:

• Operator experience leading sales and GTM teams inside complex organizations

• Data and insight, including smart use of AI to move faster and see patterns earlier

• Direct, practical guidance that your teams can apply right away

Every engagement is customized, but the goal is always the same: strategy that gets executed, not parked in a shared drive.

Proven Impact

Across startup, mid market, and enterprise environments, I have helped teams:

• Turn underperforming or misaligned sales and adjacent teams into reliable revenue drivers

• Launch new products, services, and business models with clear GTM plans and accountability

• Enter new markets and verticals with confidence in their positioning, pricing, and motion

• Build scalable commercial infrastructure so revenue is not dependent on a few heroic individuals

I care as much about how a plan feels inside the organization as I do about the slide that presents it. The best strategies work in the real world, with real people and real constraints.

Why J. Werner Consulting

Too often, companies ask their sales leader to carry the weight of GTM strategy while still owning a number. That split focus slows everything down and makes it harder to hit targets.

My role is to:

• Own the commercial and GTM strategy

• Align leaders around clear priorities and tradeoffs

• Translate that strategy into plans, playbooks, and rhythms your teams can live with

Your teams stay focused on what they do best: building relationships, identifying opportunities, and closing deals. I focus on the strategy, structure, and execution that make their work easier and more effective.

Alongside my consulting work, I host Corporate Baddie, a podcast where I interview women in sales and media leadership about the real side of growth, power, and career. That lens informs how I show up with clients: direct, human, and focused on impact that lasts.

Ready to talk

If you are ready to sharpen your commercial strategy, reset your GTM, or bring in experienced revenue leadership, I would love to connect.

Let us build a GTM strategy that delivers, and a commercial engine that can grow with you.