COMMERCIAL STRATEGY. EXECUTIVE PARTNERSHIP.
Growth takes
more than
a good plan.
I partner with CEOs and executive leadership teams to shape commercial strategy, align growth priorities, and develop the leaders who turn ambition into performance.
Jen Werner
Commercial strategist. Executive Partner.
COMMERCIAL LEADERSHIP EXPERIENCE. PAST AND PRESENT.
Time Inc. • eBay Ads • Teads • Yieldmo • Later
The right partnership for your next chapter.
01 l FIND THE FOCUS
Commercial Strategy
Identify what’s limiting growth and build a practical path forward, from go-to-market strategy to pricing and sales organization design.
A strategic partner to CEOs and executive leadership teams, helping clarify growth priorities, navigate decisions, and align teams.
Executive Advisory
02 l MAKE THE DECISIONS
03 l DEVELOP THE LEADERS
Sales Leadership Coaching
Practical coaching that helps commercial leaders build stronger teams, make better decisions, and take ownership of performance.
The part I love is connecting the dots, seeing what’s possible, and helping leaders move the business forward.
MY APPROACH TO THE WORK
A strategic partner.
An operator’s perspective.
MEET JEN
I’m Jen Werner, a commercial strategist and revenue leader with more than twenty years of experience building businesses and leading teams across media and ad tech.
Today, I serve as Chief of Staff, Revenue at Later, partnering with the Chief Revenue Officer and cross-functional leadership to translate growth ambitions into commercial priorities and execution plans. My work connects revenue planning, new growth opportunities, and sales effectiveness, helping leadership understand performance, navigate tradeoffs, and align resources around the opportunities that matter most.
My career spans Time Inc., eBay Ads, Teads, and Yieldmo, including serving as Chief Revenue Officer at Yieldmo.
In my consulting work, I partner at the executive leadership level, helping CEOs and commercial leaders work through growth decisions, connect priorities across functions, and develop the leaders who move the business forward.
Based in Atlanta. Partnering with leaders wherever they work.
THE MOMENTS THAT MATTER
You see the opportunity,
What’s getting in the way?
Growth has slowed. The effort hasn’t.
Find what’s limiting performance and focus your team where it can make the biggest difference.
01 l
The next opportunity needs a different approach.
Get clear on your market, offer, and commercial strategy before investing in expansion.
02 l
Your leaders need room to lead.
Develop leaders who can build capable teams, make better decisions, and own performance.
03 l
START A CONVERSATION
What’s next for your business?
Tell me what you're working toward and where you’re getting stuck. We’ll explore whether my experience is the right fit.